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  • Project: Ballarat Creative City Precinct Masterplan

  • Location: Ballarat

  • Client: City of Ballarat

Project Description

In 2018, the City of Ballarat engaged SGS Economics and MGS Architects to deliver a Creative City Strategy and associated Precinct Master Plan to strengthen Ballarat’s position as a Creative City by 2040.


The resulting Precinct Master Plan, led by MGS Architects focuses on the physical outcomes of the broader Ballarat Creative City Strategy, drawing upon extensive community consultation and analysis of three background papers from the first stage of the project. This has allowed for a deep understanding of the challenges and opportunities facing Ballarat’s creative institutions, artists and creative workers, as well as businesses and the community more broadly. 


The report sets a vision and strategies for the Creative Precinct, and proposes a series of key projects or initiatives that will take place over the next 22 years (until 2040). These initiatives include policy and capital works that support upgrades to the public realm, building upgrades and modifications, and promoting activation and engagement events. Together the Creative City Strategy and Precinct Master Plan set the intent and framework for Ballarat to become Australia’s leading regional creative city.


City of Ballarat
SGS Economics and Planning
Mary Papaioannou
Leftbank Co
Eleni Arbus


Winner 2020 PIA National Awards - Planning Excellence Category


"This project seamlessly integrates complex social and economic considerations into an accessible land use and economic development strategy, integrated with a master plan."


2020 National Judges' Citation

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Lydiard St_01

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